Privacy Policy

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us when you:

• Create an account (name, email address, password)
• Subscribe to our service (billing information, company details)
• Submit your website for AI visibility analysis (URLs, website content)
• Contact our support team (messages, attachments)
• Participate in surveys or provide feedback
• Subscribe to our newsletter or marketing communications

1.2 Automatically Collected Information

When you access our service, we automatically collect certain information, including:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent)
• Cookie data and similar tracking technologies
• Analytics data (user interactions, click patterns)
• Performance metrics and error logs

1.3 Website Analysis Data

When you use our AI visibility tools, we collect and analyze:

• Website URLs and metadata you submit for analysis
• Publicly available content from your websites
• AI visibility scores and audit results
• Schema markup and structured data
• Historical performance data and trends

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve our AI visibility optimization services
• Account Management: To create and manage your account, process payments, and provide customer support
• Analysis & Insights: To analyze your website's AI visibility and provide recommendations
• Communication: To send you service updates, newsletters, and marketing communications (with your consent)
• Security: To detect and prevent fraud, abuse, and security incidents
• Legal Compliance: To comply with legal obligations and enforce our terms of service
• Product Improvement: To understand how users interact with our service and develop new features
• Personalization: To customize your experience and provide relevant recommendations

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We work with third-party service providers who perform services on our behalf:

• Payment processors (Stripe) for billing and subscription management
• Cloud hosting providers (Vercel, AWS) for infrastructure
• Analytics services (PostHog, Google Analytics) for usage tracking
• Email service providers (Resend) for transactional emails
• Customer support tools (Intercom) for support communications

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

3.3 Business Transfers

If Rank++ is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• End-to-end encryption for data in transit (TLS/SSL)
• Encryption at rest for stored data
• Regular security audits and penetration testing
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Incident response and breach notification procedures

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account Data: Retained while your account is active and for 90 days after deletion
• Billing Information: Retained for 7 years to comply with tax and accounting requirements
• Analytics Data: Aggregated and anonymized after 24 months
• Support Communications: Retained for 3 years for quality assurance
• Audit Results: Retained for the duration of your subscription plus 6 months

You can request deletion of your data at any time by contacting us at privacy@rankplusplus.com.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request a machine-readable copy of your data
• Objection: Object to processing of your personal information
• Restriction: Request restriction of processing in certain circumstances
• Withdraw Consent: Withdraw consent for marketing communications at any time

To exercise these rights, please contact us at privacy@rankplusplus.com. We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service:

• Essential Cookies: Required for the service to function (authentication, security)
• Analytics Cookies: Help us understand how you use our service
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Track conversions and ad performance (with your consent)

You can control cookie preferences through your browser settings. Note that disabling certain cookies may limit functionality.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

We ensure appropriate safeguards are in place for international transfers, including:

• Standard contractual clauses approved by the European Commission
• Privacy Shield certification (where applicable)
• Data processing agreements with all service providers

9. Children's Privacy

Our service is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@rankplusplus.com.

10. Third-Party Links

Our service may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information to them.

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding your personal information:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to access your personal information
• Right to delete personal information
• Right to non-discrimination for exercising your rights

We do not sell personal information to third parties.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have certain data protection rights under GDPR:

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure (right to be forgotten)
• Right to restriction of processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority

Our legal basis for processing your data includes: performance of contract, legitimate interests, and your consent (where required).

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last updated" date at the top
• Sending an email notification for material changes
• Displaying a prominent notice on our service

Your continued use of the service after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

15. Data Processing Addendum

For enterprise customers who need a Data Processing Agreement (DPA) to comply with GDPR or other regulations, please contact our sales team at sales@rankplusplus.com. We provide standard contractual clauses upon request.